AI data TV machinery
Advertising

As AI ‘performers’ enter ads, XR tracks rights, union payments

XR is helping brands and agencies track increasingly complex rights and ensure payments amid the advent of AI and use of synthetic performers in ads.
Bevin Fletcher Apr 28, 2026 9:00am
Charter Spectrum logo

Charter pay TV subs return to tempered losses in Q1

Apr 27, 2026 1:33pm
Media companies are sitting on gold Can they find it

Media companies are sitting on gold. Can they find it?

Brought to you by Microsoft
Week in Review TVREV

Wolk: Will Netflix’s Shaky Ad Business Be Reed Hastings’ Legacy?

Apr 24, 2026 10:34am
check mark approval getty images

Warner Bros. Discovery shareholders approve Paramount merger

Apr 23, 2026 11:34am
colorful blocks smart tv screen Midjourney

Amid complexity, IAB Tech Lab forms programmatic council

Apr 22, 2026 12:48pm
More News

Wolk: Fragmentation Was The Word Of The Day At StreamTV Europe

Apr 20, 2026 10:34am

StreamTV Europe: What to Watch for

Apr 12, 2026 9:45am

StreamTV Europe: Mainstream Media views FAST as long-term model

Apr 12, 2026 8:20am

Wolk: Netflix And Amazon Resume Boiling The Frog

Apr 10, 2026 10:14am
Learning Centers
Return on Intelligence