Europe TV midjourney
Advertising

Europe is not America, your strategy shouldn't be either

RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.
Marion Ranchet Mar 16, 2026 10:34am
Week in Review TVREV

Wolk’s Week in Review: Is YouTube Winning Or Is TV Losing

Mar 13, 2026 12:08pm
people on mobile phones midjourney

Peacock plots fandom-focused platform, debuts AI mobile features

Mar 13, 2026 10:54am
people watching basketball on TV

Roku debuts dedicated NCAA March Madness Zone

Mar 12, 2026 9:30am
person watching sports smart TV sports streaming sports fragmentation

Frustrated sports fans favor aggregator tools

Mar 11, 2026 2:20pm
person watching smart TV

Philo caters to customer segments with pay TV plan expansion

Mar 10, 2026 1:44pm
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Netflix expands ad targeting, outcomes capabilities

Mar 4, 2026 6:48pm

Paramount, Warner Bros. Discovery agree to $110B merger deal

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Wolk's Week in Review: No One Is Watching

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V, Nexxen first partners for The Trade Desk’s Ventura Ecosystem

Feb 27, 2026 10:21am