Even with the growing plethora of devices and screens available to them today, viewers prefer using the television to view streamed video, a Horowitz Associates study maintains.
The percentage of viewers streaming video to their TVs has grown from 3 percent in 2012 to 10 percent in 2014. During that same time, despite a wealth of new devices and apps, handheld devices climbed only from 1 percent to 4 percent and computers rose from 3 percent to 6 percent, the 2014 "State of Cable & Digital Media" study found.
"The period of viewing fragmentation where smartphones, tablets and computers gave the TV set a run for its streaming money is over. Given the choice, 'Game of Thrones' fans want to watch where they always have: from the couch," Brian Fitzgerald wrote in a WSJ Tech blog post about the study.
For more:
- see this press release
- The Wall Street Journal has this blog post
- and Netflix issued this press release
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