Cable operator WideOpenWest said that WOW! tv+, its IP-based linear video service, is now available to nearly all of its customers.
The service, which launched earlier this year in Columbus, Ohio, now reaches nearly 95% of homes across the company's service footprint with markets including Auburn, Huntsville and Montgomery, Alabama; Augusta, Columbus and Fort Gordon, Georgia; Charleston, South Carolina; Chicago, Illinois; Columbus and Cleveland, Ohio; Evansville, Indiana; Knoxville, Tennessee; Mid-Michigan and Southeast Michigan; and Pinellas and Panama City, Florida.
WOW! tv+ includes cloud DVR functionality, voice control through Google Assistant and access to third-party streaming apps like Netflix through the Google Play store. WOW! said the service recently launched on Amazon's Fire TV stick.
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"We're thrilled that our customers in these markets are enjoying our WOW! tv+ offering as their chosen alternative to the traditional cable TV experience," said WOW! CEO Teresa Elder in a statement. "With families staying home now more than ever, customers can choose how and when they consume their entertainment with the satisfaction of knowing they are backed by our reliable high-speed data network. We're looking forward to expanding WOW! tv+ to additional markets and even more customers in the future."
Questions about the future of WOW! tv+ arose earlier this year when the product was pulled from the company’s homepage. However, the company confirmed that WOW! tv+ was still available alongside other options WOW! offers including YouTube TV, fuboTV, Sling TV and Philo. WOW! tv+ is currently marketed on the company’s website.
“WOW! tv+ is an important choice we offer customers and we're committed to continuing to introduce it in markets across our footprint,” the company said in a statement. “Consumer behavior shows us they want the ease and flexibility of an HSD Only service.”