The CTV OS Leader Roundtable: From Growth Drivers to Engagement and Content Strategy

Session details:

This roundtable brings together leading execs from streaming operating systems to discuss the rapid evolution of consumer streaming behavior, advertising monetization models, and content strategies. The panel will discuss the following topics:   

• Consumer Streaming Behavior & Engagement: How are CTV OS’ leveraging user data and engagement metrics to personalize content, enhance discoverability of their partners, and improve the viewing experience?
• Advertising Growth & Monetization: What innovations and partnerships are still needed to accelerate advertising on CTV?  What is being done to solve for buying complexity and measurement?
• Content Strategy and Programming: As FAST models mature, how important are exclusive channels and exclusive deals? What are CTV OS’ doing to bring more creator content on their platforms from YouTube and social media and what do viewer metrics look like in that sector?
• Future Alliances: From GenAI platforms to communications service providers and retailers, what partnerships can we expect to see from CTV OS’ in the coming years?