The Discovery Challenge: Who Drives Channel Success?

Session details:

As FAST platforms accelerate toward a projected $12.5 billion market by 2027, one critical question demands innovative solutions: How can platforms and content owners effectively share responsibility for marketing and discovery? With thousands of channels competing for viewer attention, the industry faces a discoverability challenge that requires collaborative approaches to unlock full growth potential.This dynamic session brings together industry leaders to explore different perspectives on streaming's most pressing opportunity creating effective marketing partnerships that benefit platforms, channels, and viewers alike.

Moderator: Jonathan Verk, Founder & CEO, Social Department 

TEAM 1:  
Wayne Davison, Chief Revenue Officer, Little Dot Studios
Gene Pao, Executive Vice President, Strategy and Digital, Shout! Studios
Laura Florence, Senior Vice President, Global FAST Channels, Fremantle
Shawn Silverman, Global Head of Marketing, Pluto TV

TEAM 2: 
Jonas Engwall, CEO, Bedrock
Samuel Harowitz, Senior Vice President, Content Acquisitions and Partnerships, Tubi 
Linette Zaulich, Director Unscripted & Head of B2C, ZDF Studios
Martin Trickey, Managing Director, ITV