Leaders’ Roundtable- Winning Over the Hispanic Streaming Audience

Session details:

With the rise of Spanish-language streaming, publishers and advertisers have a unique opportunity to engage the rapidly growing Hispanic audience through culturally relevant content and advanced ad technologies. Join industry leaders as they explore how streaming services are meeting the demands of this market, the monetization strategies driving success, and how advertisers can effectively reach Hispanic viewers with targeted, authentic messaging. 

• Why are streamers increasingly prioritizing Hispanic audiences? What does this market shift mean for the future of content consumption?
• How are streaming platforms effectively monetizing Spanish-language content?
• What ad strategies should advertisers adopt to authentically and effectively reach Hispanic viewers?