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AI data TV machinery

As AI ‘performers’ enter ads, XR tracks rights, union payments

XR is helping brands and agencies track increasingly complex rights and ensure payments amid the advent of AI and use of synthetic performers in ads.

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smart tv dollar signs monetization

IAB forecasts 13.8% US CTV ad spend growth in 2026

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Gracenote Content Connect

Gracenote launches contextual CTV ad platform for buyers

Dec 4, 2025 2:02pm

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Wolk: Measurement is a lot like politics

Jan 31, 2025 10:42am

YouTube midjourney

Categorizing YouTube becomes more of a puzzle for advertisers

Jan 15, 2025 1:20pm

Week in Review TVREV

Wolk: Omnicom and IPG become one, WBD makes nice with Comcast

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