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CTV offers ‘perfect middle ground’ for retail media

During an IAB-hosted roundtable, retail media and agency execs cited opportunity for CTV, but say the channel shouldn't be siloed.

Bevin Fletcher Aug 28, 2024 1:15pm

Netflix Ads Emily in Paris

Netflix closes Upfront, touts 150% ad sales commitment growth

Aug 20, 2024 12:17am

Week in Review TVREV

Wolk: NCTC’s very smart bundle play, iSpot gets JICced

Aug 16, 2024 10:22am

check mark approval getty images

iSpot secures US JIC certification as national TV currency

Aug 13, 2024 3:15pm

smart tv wall getty images

Gracenote splashes into contextual CTV ad targeting space

Jul 30, 2024 5:10pm

Netflix Bridgerton

Netflix marks Q2 growth, expects ad tier scale in 2025

Jul 19, 2024 10:24am