ad buying

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Jul 23, 2025 9:00am

hiring magnifying glass people getty images

Tubi tailors for verticals with senior ad sales hires from Snap

Jul 7, 2025 3:04pm

racecar driving high speed

As video drifts, FAST rides along: Grebb

Jul 7, 2025 10:12am

Week in Review TVREV

Wolk: FASTs Need A Reset, Google Rolls Out AI Agents

Jun 6, 2025 11:22am

young people watching basketball on a smart tv mobile device

Sports see demand but there are data gaps for CTV ad buyers

Jun 6, 2025 11:05am