ad buying

YouTube midjourney

Categorizing YouTube becomes more of a puzzle for advertisers

A Pixability survey shows many ad agencies will increase YouTube investment, but classifying and handling the platform has become more complex.

Bevin Fletcher Jan 15, 2025 1:20pm

dollar sign money

VideoAmp doubles currency forecast, on track to guarantee $3B

Dec 19, 2024 11:23am

smart TV households

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Nov 20, 2024 7:00am

hiring personnel spotlight

iSpot hires Nipun Dureja as new CTO

Nov 11, 2024 12:42pm

smart TV colorful data pixels

Viant trains genAI media planning platform on Comscore data

Oct 30, 2024 3:10pm

Disney Brightline advergaming ad format

IAB Tech Lab introduces initiative to standardize CTV ad formats

Oct 22, 2024 12:18pm