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ad buying

row of smart TVs  midjourney
Advertising

IAB Tech Lab releases standards for six CTV ad formats

A public comment period will be open until January 31, 2026.
Bevin Fletcher Dec 11, 2025 8:30am
Gracenote Content Connect

Gracenote launches contextual CTV ad platform for buyers

Dec 4, 2025 2:02pm
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TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm
smart tv dollar signs monetization

Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm
smart tv friends  partnership

Titan, TiVo OS partner to unify CTV ad buying in Europe

Oct 14, 2025 5:00am
Roku Lifestlye product image  Roku

Roku integrates CTV ad inventory into FreeWheel’s Streaming Hub

Oct 8, 2025 12:18pm

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