ad campaign

AI data TV machinery

As AI ‘performers’ enter ads, XR tracks rights, union payments

XR is helping brands and agencies track increasingly complex rights and ensure payments amid the advent of AI and use of synthetic performers in ads.

Bevin Fletcher Apr 28, 2026 9:00am

Week in Review TVREV

Wolk: The Sorry State Of Super Bowl Advertising

Feb 13, 2026 11:20am

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

Feb 12, 2026 5:46pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm

Snapchat AR lens

VideoAmp extends video ad planning capabilities to AR with Snap

Jul 11, 2024 10:33am

acquisition

Madhive acquires Frequence, plots digital ad hub for local

Jun 11, 2024 10:48am