ad experience

clock smart TV

Advertisers need to rethink dayparts, frequency for streaming

As a new study from Roku and MAGNA found, streaming consumption seems a lot more oblivious to the clock.

Daniel Frankel Jun 4, 2025 9:00am

smart tv midjourney

BrightLine employs AI to optimize interactive CTV ad units

Apr 23, 2025 8:30am

NAB 2024

CBS, NBCU, Scripps weigh in on improving FAST monetization

Oct 10, 2024 5:16pm

Brian Ring column channel surfing DALL E ChatGPT4

Ring: Channel surfing beats grid guide

Jun 24, 2024 9:00am

people watching TV

It’s not ads that are bad, it’s the streaming ad experience

May 29, 2024 12:00pm

TV shopping

NBCUniversal’s Peacock expands shoppable TV to six Bravo series

Mar 20, 2024 4:00pm