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Special Report: The rise of interactive CTV ad formats
Advertising on CTV is getting interactive. In this special report we delve into the rise of interactive CTV ad formats, including drivers, benefits for brands, consumer connection, what major streamers are seeing and more.
Bevin Fletcher
Dec 31, 2025 3:10pm
TripleLift expands programmatic CTV Pause Ads with Plex, Xumo
Nov 20, 2025 4:34pm
Advertisers need to rethink dayparts, frequency for streaming
Jun 4, 2025 9:00am
BrightLine employs AI to optimize interactive CTV ad units
Apr 23, 2025 8:30am
CBS, NBCU, Scripps weigh in on improving FAST monetization
Oct 10, 2024 5:16pm
Ring: Channel surfing beats grid guide
Jun 24, 2024 9:00am
