ad experience

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

The Pause Ad format has gained traction across major CTV publishers and is showing results.

Bevin Fletcher Nov 20, 2025 4:34pm

clock smart TV

Advertisers need to rethink dayparts, frequency for streaming

Jun 4, 2025 9:00am

smart tv midjourney

BrightLine employs AI to optimize interactive CTV ad units

Apr 23, 2025 8:30am

NAB 2024

CBS, NBCU, Scripps weigh in on improving FAST monetization

Oct 10, 2024 5:16pm

Brian Ring column channel surfing DALL E ChatGPT4

Ring: Channel surfing beats grid guide

Jun 24, 2024 9:00am

people watching TV

It’s not ads that are bad, it’s the streaming ad experience

May 29, 2024 12:00pm