ad formats

smart tv door opening front door

NBCU opens Peacock’s front door to brands with Arrival ad format

NBCU also, for the first time, is making the Pause Ad format available programmatically.

Bevin Fletcher Dec 17, 2025 11:00am

row of smart TVs midjourney

IAB Tech Lab releases standards for six CTV ad formats

Dec 11, 2025 8:30am

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm

smart tv friends partnership

Titan, TiVo OS partner to unify CTV ad buying in Europe

Oct 14, 2025 5:00am

boxing fight

Fubo improves Q2 profitability, preps skinny sports offer

Aug 8, 2025 11:52am

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Jul 23, 2025 9:00am