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ad outcomes
Advertising
Amid Upfronts, CTV poised to see more ad investment
An iSpot survey finds many marketers plan to maintain or decrease budgets this year, but more than half intend to up investment in streaming and CTV.
Bevin Fletcher
May 11, 2026 9:00am
Viant bolsters AI ad platform with $40M TVision buy
May 6, 2026 9:00am
Wolk: OpenAI Shuts Down Sora, NewFronts Take Performance Literally
Mar 27, 2026 11:52am
Netflix expands ad targeting, outcomes capabilities
Mar 4, 2026 6:48pm
iSpot gets wise for video ad creative with AI-powered SAGE
Feb 12, 2026 5:46pm
Agentic AI comes into play for CTV ad planning, buying
Jan 9, 2026 12:22pm
