ad outcomes

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Netflix expands ad targeting, outcomes capabilities

Netflix expects to roughly double advertising revenue in 2026 to $3 billion and continues to expand tools for advertisers to support growth.

Bevin Fletcher Mar 4, 2026 6:48pm

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

Feb 12, 2026 5:46pm

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

Jan 9, 2026 12:22pm

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm

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NFL scores big for advertising

Sep 2, 2025 9:00am