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Advertising

Amid complexity, IAB Tech Lab forms programmatic council

Although programmatic grew quickly, governance around how it should operate hasn't kept pace with the scale and complexity, IAB Tech Lab says.
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CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm
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MNTN opens live streaming ad inventory to SMBs via Magnite

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Agentic AI comes into play for CTV ad planning, buying

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