ad spending

YouTube midjourney

Categorizing YouTube becomes more of a puzzle for advertisers

A Pixability survey shows many ad agencies will increase YouTube investment, but classifying and handling the platform has become more complex.

Bevin Fletcher Jan 15, 2025 1:20pm

Week in Review TVREV

Wolk: TV’s coming political ad hangover, TV OS value grows

Nov 8, 2024 10:30am

Week in Review TVREV

Wolk: Mr. Beast goes down on Amazon

Oct 18, 2024 11:56am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

YouTube midjourney

Dixon: Hollywood underestimates the threat posed by YouTube

Jul 30, 2024 9:00am