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Final days to submit for the StreamTV Awards. Enter by April 2.

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Advertising

Premium video outperforms YouTube for CTV co-viewing, attention

A VAB-backed study by TVision for marketers analyzed how CTV audience consumption habits on so-called "premium" video platforms compare to YouTube.
Bevin Fletcher Feb 24, 2026 9:00am
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IAB forecasts 13.8% US CTV ad spend growth in 2026

Jan 29, 2026 11:08am
colorful blocks smart tv screen Midjourney

Marketer interest in CTV, AI persists ─ so does fragmentation

Jan 26, 2026 12:28pm
smart tv dollar signs monetization

Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm
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NFL scores big for advertising

Sep 2, 2025 9:00am
smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm

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