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ad spending

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Advertising

IAB forecasts 13.8% US CTV ad spend growth in 2026

CTV and social media channels lead for projected upticks in U.S. ad spend, where major events are also expected to provide a boost.
Bevin Fletcher Jan 29, 2026 11:08am
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Marketer interest in CTV, AI persists ─ so does fragmentation

Jan 26, 2026 12:28pm
smart tv dollar signs monetization

Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm
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NFL scores big for advertising

Sep 2, 2025 9:00am
smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Jul 24, 2025 5:06pm
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US CTV advertising forecast to grow 13% to $26.6B in 2025

Apr 28, 2025 8:30am

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