ad spending

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Disney, Google and Dish expect growth in automated TV ad deals by 2030 but cited existing challenges and factors needed to help realize the promise.

Bevin Fletcher Apr 2, 2026 5:26pm

person holding remote control smart TV screen

Premium video outperforms YouTube for CTV co-viewing, attention

Feb 24, 2026 9:00am

smart tv dollar signs monetization

IAB forecasts 13.8% US CTV ad spend growth in 2026

Jan 29, 2026 11:08am

colorful blocks smart tv screen Midjourney

Marketer interest in CTV, AI persists ─ so does fragmentation

Jan 26, 2026 12:28pm

smart tv dollar signs monetization

Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm

football dollar sign money smart TV

NFL scores big for advertising

Sep 2, 2025 9:00am