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Advertising
Amid Upfronts, CTV poised to see more ad investment
An iSpot survey finds many marketers plan to maintain or decrease budgets this year, but more than half intend to up investment in streaming and CTV.
Bevin Fletcher
May 11, 2026 9:00am
CIMM panel ponders programmatic TV advertising in 2030
Apr 2, 2026 5:26pm
Premium video outperforms YouTube for CTV co-viewing, attention
Feb 24, 2026 9:00am
IAB forecasts 13.8% US CTV ad spend growth in 2026
Jan 29, 2026 11:08am
Marketer interest in CTV, AI persists ─ so does fragmentation
Jan 26, 2026 12:28pm
Viant boasts record CTV ad spend in Q3
Nov 11, 2025 5:42pm
