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CTV offers ‘perfect middle ground’ for retail media
During an IAB-hosted roundtable, retail media and agency execs cited opportunity for CTV, but say the channel shouldn't be siloed.
Bevin Fletcher
Aug 28, 2024 1:15pm
Dixon: Hollywood underestimates the threat posed by YouTube
Jul 30, 2024 9:00am
CTV attracts programmatic buying boost
Jul 16, 2024 2:38pm
Measurement, perceived cost impede UK CTV ad investment
May 22, 2024 12:20am
NBCUniversal, Instacart ink retail media data collaboration
May 6, 2024 12:15pm
Ad dollars flow to digital video with CTV, social big gainers
Apr 25, 2024 12:20pm
