ad spending

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

smart TV money ad spending dollars

US CTV advertising forecast to grow 13% to $26.6B in 2025

Apr 28, 2025 8:30am

Week in Review TVREV

Wolk: May you live in interesting times

Mar 21, 2025 1:20pm

YouTube midjourney

Categorizing YouTube becomes more of a puzzle for advertisers

Jan 15, 2025 1:20pm

Week in Review TVREV

Wolk: TV’s coming political ad hangover, TV OS value grows

Nov 8, 2024 10:30am

Week in Review TVREV

Wolk: Mr. Beast goes down on Amazon

Oct 18, 2024 11:56am