ad spending

smart TV money ad spending dollars

US CTV advertising forecast to grow 13% to $26.6B in 2025

The channel is now the top-ranked "must buy" among advertisers, according to IAB's latest ad spend report.

Daniel Frankel Apr 28, 2025 8:30am

Week in Review TVREV

Wolk: May you live in interesting times

Mar 21, 2025 1:20pm

YouTube midjourney

Categorizing YouTube becomes more of a puzzle for advertisers

Jan 15, 2025 1:20pm

Week in Review TVREV

Wolk: TV’s coming political ad hangover, TV OS value grows

Nov 8, 2024 10:30am

Week in Review TVREV

Wolk: Mr. Beast goes down on Amazon

Oct 18, 2024 11:56am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am