ad tech

Group of people watching TV together co-viewing

Technology

Startup Vuer aims to measure the elusive CTV co-viewing factor

Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.

Bevin Fletcher Sep 21, 2026 3:05pm

shoppabletvmidjourney

KERV’s new CPTO talks content connection for interactive CTV ads

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