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Amid complexity, IAB Tech Lab forms programmatic council

Although programmatic grew quickly, governance around how it should operate hasn't kept pace with the scale and complexity, IAB Tech Lab says.
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V, Nexxen first partners for The Trade Desk’s Ventura Ecosystem

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Marketer interest in CTV, AI persists ─ so does fragmentation

Jan 26, 2026 12:28pm
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TikTok Streaming Ads aim to convert users into subscribers

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