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ad tech
Advertising
Marketer interest in CTV, AI persists ─ so does fragmentation
MediaOcean’s latest advertising outlook shows marketers expect to up investment in CTV, but fragmentation challenges persist alongside new AI tech.
Bevin Fletcher
Jan 26, 2026 12:28pm
TikTok Streaming Ads aim to convert users into subscribers
Jan 21, 2026 11:48am
Wolk’s Week in Review: Optimizing The Processes: CES 2026
Jan 9, 2026 12:38pm
Agentic AI comes into play for CTV ad planning, buying
Jan 9, 2026 12:22pm
Disney debuts brand impact metric, genAI for video ad creative
Jan 7, 2026 7:43pm
CTV advertising focus turns to outcomes
Jan 6, 2026 4:50pm