addressable advertising

smart Tv data

Advertisers plan to up addressable TV spend in 2024, survey says

More advertisers plan to increase addressable TV spend in 2024, coinciding with increased satisfaction with the medium, new survey results show.

Bevin Fletcher Nov 29, 2023 12:15pm

smart TV and remote getty images

Paramount joins Go Addressable, group becomes industry trade org

Nov 27, 2023 12:00pm

AMC Vizio

AMC Networks exec: Viewers setting their own ‘appointment TV’

Oct 16, 2023 3:47pm

connected tv

Brightline powers interactive ads as consumers show preference

Aug 15, 2023 9:00am

connected tv

More viewers choosing ad-supported streaming tiers

Jun 30, 2023 10:28am

customized tv ads

Addressable TV market to grow to $87B by 2027 - Ampere

Jun 26, 2023 12:00pm