addressable advertising

smart TV households

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Among those not currently using addressable TV, 64% said they plan to start in 2025.

Bevin Fletcher Nov 20, 2024 7:00am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

connected tv

Yahoo expands ID tools into CTV

Apr 18, 2024 2:57pm

smart Tv data

Disney expands adtech pact for streaming

Mar 20, 2024 5:20pm

AMC

AMC Networks execs bullish on growth of streaming

Feb 9, 2024 3:10pm

Brightline trivia game unit

Dish taps BrightLine for interactive CTV ad formats on Sling TV

Dec 12, 2023 12:15pm