Advertiser Perceptions

SMBs: CTV wants you

Efforts have been afoot to take a page out of Big Tech’s playbook and attract a big and largely untapped market of small-to-medium-sized businesses to CTV advertising, including through simplified, self-serve and genAI powered tools.

Bevin Fletcher Apr 7, 2025 10:00am

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Nov 20, 2024 7:00am

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

Gracenote splashes into contextual CTV ad targeting space

Jul 30, 2024 5:10pm

Frequence debuts ad tools for targeting sports, live streaming

Jul 29, 2024 10:35am

US CTV ad spend expected to surpass $20B in 2024

Mar 20, 2024 9:00am