Advertiser Perceptions

smart TV households

Addressable TV advertising trends up, 53% consider it ‘must-buy’

Among those not currently using addressable TV, 64% said they plan to start in 2025.

Bevin Fletcher Nov 20, 2024 7:00am

TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

smart tv wall getty images

Gracenote splashes into contextual CTV ad targeting space

Jul 30, 2024 5:10pm

watching sports

Frequence debuts ad tools for targeting sports, live streaming

Jul 29, 2024 10:35am

dollar sign money

US CTV ad spend expected to surpass $20B in 2024

Mar 20, 2024 9:00am

smart Tv data

Advertisers plan to up addressable TV spend in 2024, survey says

Nov 29, 2023 12:15pm