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advertising and marketing
Advertising
Amid Upfronts, CTV poised to see more ad investment
An iSpot survey finds many marketers plan to maintain or decrease budgets this year, but more than half intend to up investment in streaming and CTV.
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May 11, 2026 9:00am
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Premium video outperforms YouTube for CTV co-viewing, attention
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AI players help drive F1 sponsorship spend past $3B in 2026
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Social video presents competition, opportunity for streamers
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TikTok Streaming Ads aim to convert users into subscribers
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