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Ampere Analysis

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AI players help drive F1 sponsorship spend past $3B in 2026

Per Ampere Analysis, total Formula 1 sponsorship spend is expected to exceed $3 billion for the first time in 2026, driven by tech players.
Bevin Fletcher Feb 23, 2026 11:28am
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TikTok, YouTube influencer videos gain favor with older demos

Dec 1, 2025 1:08pm
people around a TV holding remotes engaged gaming

Animated adaptations of video game IP jump globally

Oct 23, 2025 11:45am
TVU Upfront 2025

Ampere pegs rapid growth for TelevisaUnivision’s ViX in 2025

Jun 24, 2025 11:52am
smart tv heart midjourney

Younger viewers need more than a low price for SVOD loyalty

Jun 2, 2025 1:48pm
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Owning IP justifies further franchise mining for streamers

Mar 10, 2025 9:00am

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