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Resources
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Subscribe
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Association of National Advertisers
Advertising
Comscore, SeeHer partner on gender equality measurement tool
Comscore and ANA execs told STV the tool is a jumping off point for the broader challenge of embedding a more dimensional view into media marketing.
Tommy Clift
Aug 29, 2023 11:18am
NBCU taps Ad-ID to uniquely identify all creatives in ad-flow
Jul 22, 2021 11:03am