attribution

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Paramount first to adopt iSpot’s new outcomes-based data feed

“We are seeing significant interest from other networks from this initial launch," iSpot's Stuart Schwartzapfel told StreamTV Insider.

Bevin Fletcher Mar 27, 2025 11:00am

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NBCU, Walmart expand shoppable elements on NBC, Peacock

Nov 27, 2024 10:48am

UK CTV screens

Measurement, perceived cost impede UK CTV ad investment

May 22, 2024 12:20am

puzzle pieces

Cadent to acquire AdTheorent for $324M

Apr 1, 2024 11:00am