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attribution
Advertising
NBCU, Walmart expand shoppable elements on NBC, Peacock
For the first time Walmart Connect retail media shopper data will be used for linear TV to provide closed-loop sales attribution.
Bevin Fletcher
Nov 27, 2024 10:48am
Measurement, perceived cost impede UK CTV ad investment
May 22, 2024 12:20am
Cadent to acquire AdTheorent for $324M
Apr 1, 2024 11:00am