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audience-based buying

CIMM 2024 navigating fragmentation panel
Advertising

Addressing TV ad fragmentation: Don't try to boil the ocean

Ampersand's Justin Rosen believes stakeholders need to focus on respective strengths to move the ball forward and address media market fragmentation.
Bevin Fletcher Oct 16, 2024 8:30am
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iSpot secures US JIC certification as national TV currency

Aug 13, 2024 3:15pm
NBCU Upfront 2024

NBCUniversal Upfront boasts connections, audience-based buying

May 13, 2024 5:18pm
TV shopping

NBCUniversal, Instacart ink retail media data collaboration

May 6, 2024 12:15pm

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