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audience-based buying
Advertising
Addressing TV ad fragmentation: Don't try to boil the ocean
Ampersand's Justin Rosen believes stakeholders need to focus on respective strengths to move the ball forward and address media market fragmentation.
Bevin Fletcher
Oct 16, 2024 8:30am
iSpot secures US JIC certification as national TV currency
Aug 13, 2024 3:15pm
NBCUniversal Upfront boasts connections, audience-based buying
May 13, 2024 5:18pm
NBCUniversal, Instacart ink retail media data collaboration
May 6, 2024 12:15pm