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Advertising

LG brings ‘emotionally aware’ advertising to CTV via Zenapse

The first product to market under the broader partnership is exclusive audience segments based on emotional mindset modeling and ACR viewing data.
Bevin Fletcher Apr 15, 2025 5:22pm
CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am
TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm
Week in Review TVREV

Wolk: NCTC’s very smart bundle play, iSpot gets JICced

Aug 16, 2024 10:22am
smart Tv data

Disney integrates with Mercado DSP ahead of Disney+ LATAM launch

Jun 24, 2024 1:13pm
TV shopping

NBCUniversal, Instacart ink retail media data collaboration

May 6, 2024 12:15pm

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