audience data

person holding remote control smart TV screen

Premium video outperforms YouTube for CTV co-viewing, attention

A VAB-backed study by TVision for marketers analyzed how CTV audience consumption habits on so-called "premium" video platforms compare to YouTube.

Bevin Fletcher Feb 24, 2026 9:00am

data connected TV smart TV streaming

AVOD streamer Canela eyes data-as-a-service for growth

Dec 2, 2025 2:22pm

smart tv heart midjourney

LG brings ‘emotionally aware’ advertising to CTV via Zenapse

Apr 15, 2025 5:22pm

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm

Week in Review TVREV

Wolk: NCTC’s very smart bundle play, iSpot gets JICced

Aug 16, 2024 10:22am