automatic content recognition (ACR)

explorer TV measurement

Video

Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

Week in Review TVREV

Wolk: Vizio, Comscore and the value of cooperation

Oct 11, 2024 12:34pm

smart Tv data

Comscore expands smart TV measurement pact with Vizio’s Inscape

Oct 7, 2024 7:00am

people targeted people check mark

Madhive selects Samba TV as preferred ACR partner

Oct 2, 2024 9:00am

political advertising targeted advertising Getty Images

FreeWheel integrates Samba TV ACR data for audience targeting

Sep 11, 2024 11:42am

Week in Review TVREV

Wolk: NCTC’s very smart bundle play, iSpot gets JICced

Aug 16, 2024 10:22am