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Netflix Los Angeles Headquarters

Video

ITV: Mix of ‘firework’ and ‘bonfire’ TV content needed

UK data reveals small audiences for the bulk of SVOD content. ITV described a needed mix of big audience “firework” and long-tail “bonfire” content.

Adrian Pennington Jun 17, 2024 3:06pm

UK CTV screens

Measurement, perceived cost impede UK CTV ad investment

May 22, 2024 12:20am