basketball

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Comcast sees NBA as ‘launch pad’ for Peacock

Peacock added 5 million subscribers in Q1. Execs called out sports as critical to the content strategy, helping subscriber acquisition and engagement.

Bevin Fletcher Apr 24, 2025 2:24pm

NBA Dallas Mavericks offer local games free OTA on more stations

Oct 17, 2024 1:12pm

Women’s sports-led strategy propels Upfront results for Scripps

Sep 9, 2024 1:05pm

NBA seeks to dismiss WBD matching rights lawsuit

Aug 26, 2024 6:55pm

Wolk: Skydances with Paramount, The NBA takes on Amazon

Jul 12, 2024 11:22am

Dan Rayburn Streaming Insights Intelligence

Rayburn: Sports viewership highlights

Jul 10, 2024 1:50pm