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NBCU debuts real-time contextual ad targeting for live content

NBCU’s Ryan McConville said new AI models allow it to fulfil the “targeting trilogy” of serving the right ad to the right person at the right time.

Bevin Fletcher Dec 17, 2025 11:00am

Week in Review TVREV

Wolk’s Week in Review: The Death Of The Sitcom Is Bad For TV

Nov 14, 2025 11:52am

YouTube midjourney

Categorizing YouTube becomes more of a puzzle for advertisers

Jan 15, 2025 1:20pm

Week in Review TVREV

Wolk: Collaboration at IBC, The Emmys' boneheaded Bear move

Sep 20, 2024 11:10am

Week in Review TVREV

Wolk: Disney-Hulu app collab, Contextual targeting grows up

Mar 29, 2024 1:30pm