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brand safety

Logo Wurl
Advertising

News and brand safety: Advertisers are missing out, Wurl says

Scene-level contextual targeting “changes the equation completely” for brand safety in the news category, said Wurl CEO Dave Bernath.
StreamTV Insider Newsroom Jun 18, 2026 5:05pm
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NBCU debuts real-time contextual ad targeting for live content

Dec 17, 2025 11:00am
Week in Review TVREV

Wolk’s Week in Review: The Death Of The Sitcom Is Bad For TV

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Categorizing YouTube becomes more of a puzzle for advertisers

Jan 15, 2025 1:20pm
Week in Review TVREV

Wolk: Collaboration at IBC, The Emmys' boneheaded Bear move

Sep 20, 2024 11:10am
Week in Review TVREV

Wolk: Disney-Hulu app collab, Contextual targeting grows up

Mar 29, 2024 1:30pm

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