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AI players help drive F1 sponsorship spend past $3B in 2026

Per Ampere Analysis, total Formula 1 sponsorship spend is expected to exceed $3 billion for the first time in 2026, driven by tech players.

Bevin Fletcher Feb 23, 2026 11:28am

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IAB forecasts 13.8% US CTV ad spend growth in 2026

Jan 29, 2026 11:08am

TV primary colors midjourne

Fanatics debuts sports content studio with OBB Media

Jan 13, 2026 2:56pm