brands

AI data TV machinery

As AI ‘performers’ enter ads, XR tracks rights, union payments

XR is helping brands and agencies track increasingly complex rights and ensure payments amid the advent of AI and use of synthetic performers in ads.

Bevin Fletcher Apr 28, 2026 9:00am

race car smart TVs FAST

AI players help drive F1 sponsorship spend past $3B in 2026

Feb 23, 2026 11:28am

smart tv dollar signs monetization

IAB forecasts 13.8% US CTV ad spend growth in 2026

Jan 29, 2026 11:08am

TV primary colors midjourne

Fanatics debuts sports content studio with OBB Media

Jan 13, 2026 2:56pm