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Technology
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StreamTV Live
Resources
Whitepapers
Webinars
Events
Subscribe
StreamTV Insider
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campaign execution
Advertising
IAB forecasts 13.8% US CTV ad spend growth in 2026
CTV and social media channels lead for projected upticks in U.S. ad spend, where major events are also expected to provide a boost.
Bevin Fletcher
Jan 29, 2026 11:08am