CIMM

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Disney, Google and Dish expect growth in automated TV ad deals by 2030 but cited existing challenges and factors needed to help realize the promise.

Bevin Fletcher Apr 2, 2026 5:26pm

explorer TV measurement

Media's next measurement need and challenge: content

Jan 13, 2025 9:40am

basketball net

NBA Dallas Mavericks offer local games free OTA on more stations

Oct 17, 2024 1:12pm

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

check mark approval getty images

U.S. JIC certifies Comscore, VideoAmp TV measurement currencies

Apr 4, 2024 1:55pm

CIMM Summit 2023

Independent streamers tout collective value for advertisers

Oct 12, 2023 1:12pm