CIMM

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Video

Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

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NBA Dallas Mavericks offer local games free OTA on more stations

Oct 17, 2024 1:12pm

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

check mark approval getty images

U.S. JIC certifies Comscore, VideoAmp TV measurement currencies

Apr 4, 2024 1:55pm

CIMM Summit 2023

Independent streamers tout collective value for advertisers

Oct 12, 2023 1:12pm

Alan Wolk Travis Scoles Paramount CIMM

Paramount ad exec talks significance of iSpot currency deal

Oct 11, 2023 1:18pm