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CIMM
Video
Media's next measurement need and challenge: content
Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.
Bevin Fletcher
Jan 13, 2025 9:40am
NBA Dallas Mavericks offer local games free OTA on more stations
Oct 17, 2024 1:12pm
Addressing TV ad fragmentation: Don't try to boil the ocean
Oct 16, 2024 8:30am
U.S. JIC certifies Comscore, VideoAmp TV measurement currencies
Apr 4, 2024 1:55pm
Independent streamers tout collective value for advertisers
Oct 12, 2023 1:12pm
Paramount ad exec talks significance of iSpot currency deal
Oct 11, 2023 1:18pm