CIMM

Group of people watching TV together co-viewing

Technology

Startup Vuer aims to measure the elusive CTV co-viewing factor

Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.

Bevin Fletcher Sep 21, 2026 3:05pm

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm

explorer TV measurement

Media's next measurement need and challenge: content

Jan 13, 2025 9:40am

basketball net

NBA Dallas Mavericks offer local games free OTA on more stations

Oct 17, 2024 1:12pm

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

check mark approval getty images

U.S. JIC certifies Comscore, VideoAmp TV measurement currencies

Apr 4, 2024 1:55pm