clean room

smart tv data

CTV advertising focus turns to outcomes

This week has already seen multiple outcomes-focused announcements, including Roku and iSpot, Samsung Ads and Snowflake, and the Viant DSP.

Bevin Fletcher Jan 6, 2026 4:50pm

Disney Concession Stand Static Image GoPuff

Disney links commerce to content with new shoppable ad formats

Jun 20, 2025 10:52am

explorer TV measurement

Media's next measurement need and challenge: content

Jan 13, 2025 9:40am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

Netflix Ads Emily in Paris

Netflix closes Upfront, touts 150% ad sales commitment growth

Aug 20, 2024 12:17am

smart Tv data

Disney integrates with Mercado DSP ahead of Disney+ LATAM launch

Jun 24, 2024 1:13pm