clean room

explorer TV measurement

Video

Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am

Netflix Ads Emily in Paris

Netflix closes Upfront, touts 150% ad sales commitment growth

Aug 20, 2024 12:17am

smart Tv data

Disney integrates with Mercado DSP ahead of Disney+ LATAM launch

Jun 24, 2024 1:13pm

Smart TV

Denstu combines Gumgum, IRIS.TV for ad placement transparency

Oct 9, 2023 12:10pm

family watching TV

Omnicom, TelevisaUnivision team up to expand Hispanic reach

Nov 18, 2022 12:03pm