closed-loop measurement

smart TV CTV marketing funnel

Walmart makes SMB CTV advertising push with $1.4B Vibe buy

Walmart is acquiring self-serve CTV advertising platform Vibe.co for a reported $1.4 billion.

Bevin Fletcher Jun 24, 2026 4:44pm

Vizio Newfront 2026

Walmart’s Vizio boasts commerce, content connection at NewFronts

Mar 23, 2026 9:08pm

Roku premium smart TV

Analysts peg Roku as primed for M&A by The Trade Desk, Amazon

Dec 9, 2024 9:30am

turkey in shopping cart smart tv

NBCU, Walmart expand shoppable elements on NBC, Peacock

Nov 27, 2024 10:48am