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TV Upfronts 2025: Themes and Takeaways
Dynamics of ad spending are shifting - driven by changing viewing habits, rapid innovation in emerging tech, and the rise in ad-supported streaming.
Jennifer Kent
,
Tam Williams
Jul 16, 2025 9:00am
Netflix remains America’s most essential video brand
Jul 10, 2025 11:50am
Nielsen revives patent spat against VideoAmp with new lawsuit
Apr 4, 2025 8:00am
YouTube TV has amassed 9.4M subscribers, analyst estimates
Apr 2, 2025 12:12pm
Samsung leads US CTV market increasingly dominated by smart TVs
Mar 31, 2025 12:25pm
Streamers struggle to compete with social, UGC for Gen Z love
Mar 25, 2025 3:10pm