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Samsung enables programmatic CTV home screen ads with DSPs
Samsung is making its CTV home screen inventory available programmatically via The Trade Desk and Google DV360, powered by Magnite's SpringServe.
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Marketer interest in CTV, AI persists ─ so does fragmentation
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Wolk: Measurement is a lot like politics
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Hulu, YouTube grab leading shares of streaming ad time in 2024
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