connected TV

Group of people watching TV together co-viewing

Technology

Startup Vuer aims to measure the elusive CTV co-viewing factor

Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.

Bevin Fletcher Sep 21, 2026 3:05pm

Roku Labs

Roku Labs invites viewers to test, help shape TVOS user features

Sep 17, 2026 11:25am

magnifying glass smart TV colorful find discovery

Agent TiVo offers conversational AI content discovery for CTV

Sep 14, 2026 12:14pm

shoppabletvmidjourney

KERV’s new CPTO talks content connection for interactive CTV ads

Aug 27, 2026 1:48pm

tvheartlikeabilitymidjourney

July's most likeable streaming TV ads: Delicious deals dominate

Aug 17, 2026 2:22pm

person with TV remote

BrightLine cooks up custom TV advergame for Disney’s The Bear

Aug 3, 2026 1:10pm