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Content

TikTok, YouTube influencer videos gain favor with older demos

Influencer videos aren’t just for the young – half of U.S. 55-64-year-olds now watch weekly on platforms like TikTok and YouTube, Ampere data shows.
Daniel Frankel Dec 1, 2025 1:08pm
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TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm
Prime Video genAI recaps

Amazon Prime Video uses genAI for TV season video recaps

Nov 19, 2025 12:32pm
magnifying glass on smart TV screen search and discovery

Streaming recommendations shortfall may drive viewers to YouTube

Nov 18, 2025 3:04pm
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Breaking through: October’s top CTV ads

Nov 18, 2025 9:00am
smart tv dollar signs monetization

Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm

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