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Consumers cozy up to brand collabs
With Netflix's Stranger Things collabs as a recent example, MX8 Labs' survey sheds some light on how consumers feel about brand collaborations.
Bevin Fletcher
Dec 11, 2025 9:00am
Gracenote launches contextual CTV ad platform for buyers
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Viant boasts record CTV ad spend in Q3
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Wolk: Will Megabrands Go The Way Of The Monoculture?
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