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Technology
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Subscribe
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cross-platform measurement
Technology
Startup Vuer aims to measure the elusive CTV co-viewing factor
Vuer taps into TV Bluetooth signals to detect nearby consenting mobile devices and better count co-viewing for CTV.
Bevin Fletcher
Sep 21, 2026 3:05pm
IAB forecasts 13.8% US CTV ad spend growth in 2026
Jan 29, 2026 11:08am
NBCU debuts real-time contextual ad targeting for live content
Dec 17, 2025 11:00am
Peter Naylor joins Nielsen as chief client officer
Nov 12, 2025 3:24pm
Wolk: The Rise of Feudal Media, AI Panic Grips Publishers
Jul 18, 2025 11:48am
Wolk: What To Watch For During Events Season
Apr 25, 2025 11:32am
