cross-platform measurement

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NBCU debuts real-time contextual ad targeting for live content

NBCU’s Ryan McConville said new AI models allow it to fulfil the “targeting trilogy” of serving the right ad to the right person at the right time.

Bevin Fletcher Dec 17, 2025 11:00am

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Peter Naylor joins Nielsen as chief client officer

Nov 12, 2025 3:24pm

Week in Review TVREV

Wolk: The Rise of Feudal Media, AI Panic Grips Publishers

Jul 18, 2025 11:48am

Week in Review TVREV

Wolk: What To Watch For During Events Season

Apr 25, 2025 11:32am

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OpenAP aims to unify siloed ID data for streaming, TV ads

Apr 15, 2025 1:12pm

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Paramount first to adopt iSpot’s new outcomes-based data feed

Mar 27, 2025 11:00am