CTV advertising

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

YouTube midjourney

YouTube posts $9.8B in Q2 ad sales

Jul 24, 2025 11:04am

people around a TV holding remotes engaged gaming

Samsung’s push to gamify the CTV ad experience with GameBreaks

Jul 23, 2025 9:00am

winners podium smart tv scree

Breaking through: June’s top CTV ads

Jul 15, 2025 2:52pm

WBD Roku Superman microsite promotion

WBD tapped Roku OS for Superman takeover ahead of $125M opener

Jul 14, 2025 2:26pm

smart tv dollar signs monetization

Advertisers are losing out on $141B from CTV, linear duplication

Jul 9, 2025 10:44am