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Interactive CTV ad interest ramps, QR codes not so hot
At the StreamTV Show, Lily Panchasarp, director of sales at Disney Ads, said the “interactivity of ads is going to continue to always rise.”
Bevin Fletcher
Jul 1, 2024 3:15pm
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Wolk’s Week in Review: Édition Spéciale Cannes
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BrightLine, KERV power interactive, shoppable CTV ads for Disney
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Roku Exchange debuts for more direct programmatic paths
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LG Ad Solutions promotes Dave Rudnick to CTO
Jun 10, 2024 11:27am