CTV advertising

colorful blocks smart tv screen Midjourney

Marketer interest in CTV, AI persists ─ so does fragmentation

MediaOcean’s latest advertising outlook shows marketers expect to up investment in CTV, but fragmentation challenges persist alongside new AI tech.

Bevin Fletcher Jan 26, 2026 12:28pm

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MNTN opens live streaming ad inventory to SMBs via Magnite

Jan 22, 2026 4:16pm

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TikTok Streaming Ads aim to convert users into subscribers

Jan 21, 2026 11:48am

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

Jan 9, 2026 12:22pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm

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Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm