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Viant trains genAI media planning platform on Comscore data

Viant is looking to boost advertiser confidence in recommendations from its ViantAI tool by training the genAI-based platform on Comscore data.

Bevin Fletcher Oct 30, 2024 3:10pm

streaming video dtc billing grines

Grines: The fight for streaming profits, customer relationships

Oct 23, 2024 11:55am

Week in Review TVREV

Wolk: Vizio, Comscore and the value of cooperation

Oct 11, 2024 12:34pm

smart Tv data

Comscore expands smart TV measurement pact with Vizio’s Inscape

Oct 7, 2024 7:00am

TV shopping

CTV offers ‘perfect middle ground’ for retail media

Aug 28, 2024 1:15pm