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Video

Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

streaming video dtc billing grines

Grines: The fight for streaming profits, customer relationships

Oct 23, 2024 11:55am

CIMM 2024 navigating fragmentation panel

Addressing TV ad fragmentation: Don't try to boil the ocean

Oct 16, 2024 8:30am