Data Plus Math

Close-up of two people shaking hands with other people in the background

Video

LiveRamp buys Data Plus Math for targeted TV ad push

Data services company LiveRamp is acquiring neutral third-party ad measurement firm Data Plus Math in a deal reportedly valued at $150 million to $120 million in cash and $30 million in stock.

Ben Munson Jun 24, 2019 10:37am

Data Plus Math plots a path for attribution in TV advertising

Feb 15, 2019 1:20pm