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Disney

smart TV wall content differentiation
Advertising

Disney debuts brand impact metric, genAI for video ad creative

Disney aims connect the measurement dots for brands with a new holistic metric, and enable video ad creative versioning via generative video platform.
Bevin Fletcher Jan 7, 2026 7:43pm
people on mobile phones smart TV midjourney

Disney+ intros mobile vertical video to drive daily usage

Jan 7, 2026 7:19pm
QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm
Instagram smart TV CTV

Meta’s Instagram Reels come to connected TV

Dec 22, 2025 11:35am
YouTube Oscars

YouTube poaches the Oscars from broadcast TV

Dec 19, 2025 11:05am
movie theatre box office money

Disney’s Zootopia 2 races past $1B at global box office

Dec 15, 2025 4:36pm

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