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Photo illustration WPP Media Introducing Buyer Agent for Video Agentic Standards Initiative
Video

WPP Media develops AI buyer agent for video

The WPP Media Buyer Agent for Video project will initially focus on linear TV, connected TV and premium video.
StreamTV Insider Newsroom Jun 22, 2026 4:45pm
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CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm

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