Display & Video 360

Roku Exchange debuts for more direct programmatic paths

Roku introduced the Roku Exchange. It’s meant to provide a direct path between programmatic demand and the streaming platform’s ad inventory and data.

Bevin Fletcher Jun 12, 2024 11:46am

Google TV introduces FAST advertising options

Jun 10, 2024 11:05am

Netflix expands ad buying with The Trade Desk, Magnite, Google

May 17, 2024 6:23pm

Google to open source PAIR identity tool with IAB Tech Lab

Apr 29, 2024 2:10pm

Disney expands adtech pact for streaming

Mar 20, 2024 5:20pm