DSP

smart tv data

CTV advertising focus turns to outcomes

This week has already seen multiple outcomes-focused announcements, including Roku and iSpot, Samsung Ads and Snowflake, and the Viant DSP.

Bevin Fletcher Jan 6, 2026 4:50pm

smart tv dollar signs monetization

Viant boasts record CTV ad spend in Q3

Nov 11, 2025 5:42pm

Roku smart TV Fall 2025

Roku sees solid Q3, cites ‘early days’ on platform growth areas

Oct 31, 2025 1:42pm

Squid Game Season 2 Netflix

Netflix partners with Amazon DSP for programmatic ad buying

Sep 11, 2025 5:32am

target arrow bullseye getty images

Viant, Wurl team to deliver CTV scene-level contextual targeting

Aug 20, 2025 11:00am

smart tv dollar signs monetization

The Trade Desk beats Q2 forecast, but stock craters nearly 30%

Aug 8, 2025 9:42am