DSP

smart TV blank screen Midjourney for StreamTV Insider

Video

The Trade Desk’s Ventura faces crowded TVOS market

With 40 million smart TVs sold in the U.S. each year, the new TVOS "could offer a compelling value proposition" for OEMs, LightShed analysts say.

Daniel Frankel Nov 26, 2024 12:50pm

smart TV colorful data pixels

Viant trains genAI media planning platform on Comscore data

Oct 30, 2024 3:10pm

bee AI artificial intelligence genAI buzz

Viant’s genAI tool could attract new pool of advertisers to DSP

Oct 1, 2024 5:00pm

Week in Review TVREV

Wolk: The Trade Desk enters OS Wars, Personalization conundrum

Sep 27, 2024 11:18am

smart tv wall getty images

Gracenote splashes into contextual CTV ad targeting space

Jul 30, 2024 5:10pm

Netflix Bridgerton

Netflix marks Q2 growth, expects ad tier scale in 2025

Jul 19, 2024 10:24am