experian

smart tv midjourney

OpenAP aims to unify siloed ID data for streaming, TV ads

OpenAP debuted Open Identity, an interoperable, federated ID data sharing framework for publishers, advertisers and third-party data providers.

Bevin Fletcher Apr 15, 2025 1:12pm

Samsung TV Plus smart TV user interface

Samsung Ads integrates Experian to power up CTV identity boosts

Dec 11, 2023 9:00am

digital identification

Comcast’s FreeWheel launches ID initiative for TV advertisers

Jun 22, 2022 11:05am

television watching

Conviva, Experian partner on audience segmentation data

Dec 6, 2021 9:00am