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explorer TV measurement

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Media's next measurement need and challenge: content

Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.

Bevin Fletcher Jan 13, 2025 9:40am

Walmart completes $2.3B Vizio acquisition

Dec 3, 2024 1:02pm

TV shopping

NBCUniversal, Instacart ink retail media data collaboration

May 6, 2024 12:15pm