Fragmentation

smart TV CTV marketing funnel

CTV becomes more full-funnel, measurement challenges persist

Mediaocean and PwC released separate reports indicating CTV is becoming viewed as more of a performance vehicle, but measurement needs work.

Bevin Fletcher Jul 24, 2025 5:06pm

Week in Review TVREV

Wolk: The Rise of Feudal Media, AI Panic Grips Publishers

Jul 18, 2025 11:48am

coins on smart TV price increase money gains

M&E deal value climbs in Q1, streamers get strategic for scale

Jul 8, 2025 5:52pm

Week in Review TVREV

Wolk: At Cannes, 'Fragementation' Is The New Normal

Jun 20, 2025 11:20am

Week in Review TVREV

Wolk: TV Should Be Cheering On Big Tech’s Breakup

Apr 18, 2025 11:48am

smart tv midjourney

OpenAP aims to unify siloed ID data for streaming, TV ads

Apr 15, 2025 1:12pm