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Fragmentation
Video
Media's next measurement need and challenge: content
Content has largely gone neglected in the measurement space. CIMM's Jon Watts weighed in on the group's recent strategic review of the landscape.
Bevin Fletcher
Jan 13, 2025 9:40am
Addressable TV advertising trends up, 53% consider it ‘must-buy’
Nov 20, 2024 7:00am
Wolk’s Week in Review: Le Grand Review De MIPCOM
Oct 25, 2024 10:18am
Addressing TV ad fragmentation: Don't try to boil the ocean
Oct 16, 2024 8:30am
VideoElephant uses short form roots for FAST expansion
Sep 3, 2024 12:50pm
ESPN aims to turn sports fragmentation into touchdown
Aug 30, 2024 9:00am