FreeWheel

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

This week saw multiple announcements around AI agents for ad buying and selling, including NBCU, IAB Tech Lab, PubMatic and more.

Bevin Fletcher Jan 9, 2026 12:22pm

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NBCU debuts real-time contextual ad targeting for live content

Dec 17, 2025 11:00am

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Roku integrates CTV ad inventory into FreeWheel’s Streaming Hub

Oct 8, 2025 12:18pm

smart tv midjourney

Ring: Zooming out on three eras of CTV ad tech

Jun 11, 2025 7:05am

skier jumpin over TVs midjourney

Roku scores live X Games events for The Roku Channel

Dec 18, 2024 11:56am

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Madhive selects Samba TV as preferred ACR partner

Oct 2, 2024 9:00am