FreeWheel

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Disney, Google and Dish expect growth in automated TV ad deals by 2030 but cited existing challenges and factors needed to help realize the promise.

Bevin Fletcher Apr 2, 2026 5:26pm

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

Jan 9, 2026 12:22pm

target arrow bullseye getty images

NBCU debuts real-time contextual ad targeting for live content

Dec 17, 2025 11:00am

Roku Lifestlye product image Roku

Roku integrates CTV ad inventory into FreeWheel’s Streaming Hub

Oct 8, 2025 12:18pm

smart tv midjourney

Ring: Zooming out on three eras of CTV ad tech

Jun 11, 2025 7:05am

skier jumpin over TVs midjourney

Roku scores live X Games events for The Roku Channel

Dec 18, 2024 11:56am