FreeWheel

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NBCU debuts real-time contextual ad targeting for live content

NBCU’s Ryan McConville said new AI models allow it to fulfil the “targeting trilogy” of serving the right ad to the right person at the right time.

Bevin Fletcher Dec 17, 2025 11:00am

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Roku integrates CTV ad inventory into FreeWheel’s Streaming Hub

Oct 8, 2025 12:18pm

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Ring: Zooming out on three eras of CTV ad tech

Jun 11, 2025 7:05am

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Roku scores live X Games events for The Roku Channel

Dec 18, 2024 11:56am

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Madhive selects Samba TV as preferred ACR partner

Oct 2, 2024 9:00am

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FreeWheel integrates Samba TV ACR data for audience targeting

Sep 11, 2024 11:42am