Generative AI (GenAI)

AI data TV machinery

As AI ‘performers’ enter ads, XR tracks rights, union payments

XR is helping brands and agencies track increasingly complex rights and ensure payments amid the advent of AI and use of synthetic performers in ads.

Bevin Fletcher Apr 28, 2026 9:00am

Gracenote 2026 AI report editorial-image-

Rise in AI chatbots could shift CTV content search, discovery

Apr 8, 2026 10:36am

crystal ball TV midjourney

CIMM panel ponders programmatic TV advertising in 2030

Apr 2, 2026 5:26pm

Week in Review TVREV

Wolk: OpenAI Shuts Down Sora, NewFronts Take Performance Literally

Mar 27, 2026 11:52am

smart TV screen midjourney

Fire TV redesign transforms the home screen into a discovery hub

Mar 17, 2026 11:10am

people on mobile phones midjourney

Peacock plots fandom-focused platform, debuts AI mobile features

Mar 13, 2026 10:54am